◇ Could this help me?
Yes for the underlying fact, no for the vendor recommendation. The claim that enterprise buyers, partners, and acquirers gate deals on SOC 2 or ISO 27001 is accurate, and knowing that early is genuinely useful, because the evidence these frameworks require is far cheaper to collect as you build than to reconstruct under deadline. The video is a paid advertisement, so treat the specific platform as one option among several rather than the answer, and remember that a certification attests to having a process, not to the product being secure. General practice.
Explain what SOC 2, ISO 27001, and HIPAA each actually require, who they apply to, and which one an enterprise buyer is most likely to ask a small software company for first. Then tell me which practices I should put in place now, while the product is still small, so that the evidence exists later without a scramble: what to log, what to document, and what access controls to set. Finally, compare the main compliance automation platforms on framework coverage, cost, and how much manual work is actually left over, and be clear about where you are uncertain.